Art Direction, Creative Strategy, Design

Animation + Design - Erika Dillon, Taderal Reid

Explainer Video - Digital Brew

Rebrand - FocusLab

I led the visual brand strategy for marketing and sales initiatives collaborating closely with leaders in Demand Generation, Product Marketing, Sales, Services, and People Operations:

• Created paid and organic campaigns, visual thought leadership content, and brand awareness projects

• Managed two visual brands during the 2022 rebrand, creating an interim brand style guide and overseeing content migration of 130+ articles within 3 months

• Co-led vendor selection and direction for a photo shoot, new website, and explainer video

• Restructured the design process, cutting down workflow time with organized efficiencies

• Hired, led, and mentored a team of 5 contracted designers

Through strategic direction and leadership, I contributed to Very's success in establishing a strong brand presence in the IoT industry:

• Successfully managed the 2022 rebrand, ensuring a smooth transition between visual brands

• Increased efficiency and productivity within the team through design process restructuring

• Achieved a 300% increase in LinkedIn engagement as interim social media manager

• Collaborated closely with key stakeholders and managed a talented team of designers to support the company's visual needs