GROUNDSWELL ORIGINS
Custom Illustrations
Groundswell Origins helps entrepreneurs intelligently grow rapidly and sustainably. The brand called for illustrations with a human touch to convey marketing concepts. Over 100+ illustrations were created for both digital marketing and their latest book Groundswell: Unseen Wave of Business Growth.
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Visual Brand Augmentation, Illustration
100+ hand-drawn digital spot illustrations in Procreate
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Scott came prepared with examples of published illustrations to guide the style of his book brand. The goal was to create a quick, loose "jot an idea down" feeling for each illustration. We landed on a variety of heavy-filled to open-outlined options.
Key Features:
Finding the right digital brushes and techniques to maintain a consistent, editable human-hand aesthetic
Achieving the perfect balance between loose and tidy, ensuring consistency over time
Converting marketing concepts into nautical, ocean, or surfing equivalents through collaboration and iteration
Collaborating during Zoom calls to generate the right ideas, followed by illustrating multiple concepts to find the winners
Adapting to the evolving scope and organization of the project as it grew
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A published book with 5-star reviews, and a plethora of illustrated content specifically designed for his brand to be used in a variety of ways, not just found in the book.
I would love to keep Taylor as my best-kept secret for illustration. She was pivotal in helping me create my vision for my book Groundswell. Over two years, creating over 60 plus illustrations her ability to deliver was next level. I recommend Taylor to anyone who wants to catch the tsunami of creativity and expert illustration design!
— Scott Martin, Marketer + Author of Groundswell: the Unseen Wave of Business Growth
