Visual Brand Augmentation, Print, Publication Design, Creative Direction, Non-profit

Publication Printing - Wonderpress

History Enthusiast - Sam Hall, ChattanoogaHistory.com

With no member book released in the past 5 years, this project was extra special.

Inspired by the rich history of United Way Chattanooga, which spans at least 50 decades, and the new developments within the organization's physical space, I created a "then and now" theme. Collaborating with a local history enthusiast, I obtained vintage United Way photographs, including an image of the current address from 1819.

Key design elements:

• Die-cut cover focusing attention on the historical moment and leading readers down a memory lane throughout the piece

• Juxtaposition of history and innovation, concluding with a plan for the current address and a photograph from the same vantage point as the cover page

A unique and memorable book that stands out from typical informational materials, United Way Chattanooga can more effectively communicate its mission, vision, and impact to both current and prospective Tocqueville Society members. The Tocqueville Member book serves as a powerful tool to:

• Engage and inspire potential members to get involved with United Way Chattanooga's mission

• Honor and recognize the contributions of current members

• Showcase the organization's rich history and its ongoing commitment to innovation and community impact

• Provide a visually compelling and informative overview of United Way Chattanooga's programs and initiatives

• Demonstrate the value of being a Tocqueville Society member and the positive change they can help create in the community