GLASS HOUSE COLLECTIVE
Digital Media Campaign Snippets
GHC uses social media to connect with their community to bring life back to Glass Street, and Glass Street back to life. I facilitate their visual presence on social media through campaign design and art direction for new programs and upcoming events.
GLASS HOUSE COLLECTIVE
Digital Media Marketing
Glass House Collective uses social media to connect with their community to bring life back to Glass Street, and Glass Street back to life. I facilitate their visual presence on social media through campaign design and art direction for new programs and upcoming events.
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Animation + Design - Erika Dillon, Taderal Reid
Explainer Video - Digital Brew
Rebranded - FocusLab
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As the art director I led the visual brand strategy for marketing and sales initiatives. I collaborated with leaders in Demand Generation, Product Marketing, Sales, Services, and People Operations:
Created paid and organic campaigns, visual thought leadership content, and brand awareness projects
Managed two visual brands during the 2022 rebrand, creating an interim brand style guide and overseeing content migration of 130+ articles within 3 months
Co-led vendor selection and direction for a photo shoot, new website, and explainer video
Restructured the design process, cutting down workflow time with organized efficiencies
Hired, led, and mentored a team of 5 contracted designers
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Through strategic direction and leadership, I contributed to Very's success in establishing a strong brand presence in the IoT industry:
Successfully managed the 2022 rebrand, ensuring a smooth transition between visual brands
Increased efficiency and productivity within the team through design process restructuring
Achieved a 300% increase in LinkedIn engagement as interim social media manager
Collaborated closely with key stakeholders and managed a talented team of designers to support the company's visual needs
