Visual Identity Creation, Print, Environmental Design, Creative Direction, Illustration

Van Wrap - Printree

Business Cards + Hang Tag Printing - Wonderpress

Developed sibling identities that share cohesive similarities while maintaining their personalities unique to each distinct vehicle - a big, red van with original hand-painted German type and a tiny Japanese microvan with a custom green canvas topper.

Key features of the two brands:

• Matched the original German typeface for consistent use on both trucks

• Balanced the bright red of the big truck with a simple design

• Subtly showcased real flowers grown on the farm through custom illustration

• Achieved color harmony between the red truck and the white truck with a hunter-green canvas topper

• Created hang tags and business cards for the red Blumenwagen truck to complement the brand identity

• The distinctive look of the Blumenwagen and Little Blume trucks have become iconic in Chattanooga, TN, and Atlanta, GA, drawing countless residents to buy flowers at pop-up events and share their experiences on social media.

• The easily recognizable, beautifully branded trucks serve as mobile marketing tools, generating word-of-mouth buzz and creating a unique, memorable customer experience.

• The cohesive branding across both vehicles has helped establish a strong, recognizable presence in the local flower market fostering a loyal customer base and has kept business booming.