United Way 2019 Community book

Print, publication design, creative direction, non-profit

United Way Chattanooga exists to build stronger communities by increasing access to better education, health and stability.


They needed something bigger than a brochure, but smaller than a full blown annual report to present at events, and around town to encourage fellow Chattanoogans to get involved.


Using existing branding guidelines and a recent website revamp, I took inspiration from their message – give, advocate, volunteer, and connect. These words stood out from the beginning as more than just a message, but as visual imagery. It was important for these words to make an impact by way of hierarchy on the page and throughout the book.


Publication printing - Wonderpress

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© 2020 by Taylor Kinser Design