Link Visual Identity
Link is a non-profit coffeehouse that communicates and supports the link between an able and disabled community.
There are a lot of coffeehouses in our local area and I needed to make sure this one stood out in more ways than just its mission to support a disabled community.
In our very first discovery session, we all kept talking about smiling faces, helping hands, and calm, supportive atmospheres. That became the key inspiration for Link. The mark is modern and inviting, evokes visual elation, and showcases two people connecting over coffee.