UNUM Disability Insurance Awareness Month Infographic 

Digital campaign

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May is Disability Insurance Awareness Month. As a provider of supplemental insurance, such as disability, Unum was looking for a way to spread the word.

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Challenges:

Although the statistics alone are enough to make you consider purchasing supplemental insurance, sometimes the numbers are glossed over in a lengthy article. We needed to design something that actually brought awareness to the statistics, and painted a better picture of the importance. It also needed to be shared throughout the month across various social platforms and on their local intranet. 

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Inspiration:

With so many needs to this campaign, I designed a modular system that could be distributed across the various channels. This campaign included a full infographic with accompanying pieces broken into bite-size information for social media, and a handful of graphics containing historical facts about the early days of disability insurance.